TÜPRAŞ CONTINUES TO EXPAND ITS PRODUCT PORTFOLIO
While Tüpraş added a new product to its product portfolio with the “Modiphal-T Project” initiated within the scope of its in-house entrepreneurship program, the first modified bitumen sale was realized within the scope of the project.
Tüpraş, which handles entrepreneurship and innovation strategies with a holistic perspective, continues to strengthen its pioneering mission in the sector with the projects it has implemented. With the In-House Entrepreneurship program launched throughout the company in 2017, it is aimed to use existing resources in different business areas. Tüpraş employees work like an entrepreneur on the ideas they produce within the scope of this program, working to transform and implement their ideas into a sustainable and scalable business model.
Projects are evaluated in terms of compliance with the strategy, innovation level, yield potential, compatibility with the company's core competencies and resources, commercial features, scaling and technical features at the preliminary assessment stage. As a result of this evaluation, projects that are sustainable, unique, can grow rapidly and create new growth areas are approved by the Tüpraş Innovation Committee.
In-house entrepreneurs participating in the program receive entrepreneurship methodologies training and entrepreneurship mentoring support from mentors. At the same time, entrepreneurship projects are closely followed by the top and middle management during the maturation phase of the projects and sponsorship support is given to the projects.
The Modiphal-T project has been one of the successful projects by completing all stages of the In-House Entrepreneurship program and modified bitumen was sold for the first time within the scope of this project. Thus, Polymer Modified Bitumen product, a bitumen product with improved properties and higher performance, was added to Tüpraş's product portfolio.
In-house entrepreneurship studies starting on innovative business models in asphalt; With the learning from customer and stakeholder interviews, competitor and market research and entrepreneurship methods, it has progressed until the market launch of modified bitumen products. The Modiphal-T project will contribute to Tüpraş's entrepreneurship transformation as well as expanding its product range and positioning it in a new market.